AI Insights · Timothy · July 2025
Top 5 Subscription Games on Android in New Zealand, Q2 2025
Explore the performance of the leading subscription games on Android in New Zealand during Q2 2025, including download, revenue, and active user trends.
In the second quarter of 2025, the subscription game market on Android in New Zealand saw varied performances across the top five apps. This analysis, based on data from Sensor Tower, provides insights into weekly downloads and active user trends.
Black Mirror: Thronglets began with a spike in downloads, reaching around 1.3K in mid-April. However, this number declined steadily, falling to just over 50 by the end of June. Active users mirrored this trend, starting at 1.3K and decreasing to approximately 84.
Street Fighter IV CE NETFLIX experienced an initial download surge to 615 shortly after its release, but this gradually decreased to around 67 by late June. Active users also saw a decline, from 702 in late April to 153 by the end of the quarter.
Classic Solitaire NETFLIX maintained a steady download rate, fluctuating around 150 throughout the quarter. Active users showed a slight upward trend, peaking at 1.1K in early June.
World of Peppa Pig NETFLIX downloads grew significantly from 36 in early May to 451 by late May. This increase was reflected in active users, rising from 28 to 550 over the same period, before settling at 336 by the end of June.
Finally, Storyteller saw a gradual increase in downloads, reaching 175 by the end of June, while active users remained robust, with a peak of 5.4K in late May.
These trends highlight the dynamic nature of the subscription game market in New Zealand, with more detailed insights available from Sensor Tower.
